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Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that

ISBN10 : 9781608322695 , ISBN13 : 1608322696

Page Number :

Brand Story

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual’s interest. Fashion

ISBN10 : 1563676222 , ISBN13 : 9781563676222

Page Number : 240